DenTek’s™ OraBrush Dances Away Bad Breath for National Fresh Breath Day

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DenTek’s™ OraBrush Dances Away Bad Breath for National Fresh Breath Day
Join DenTek’s Orabrush and their team of tongues as they share samples and secrets to fresh breath

MARYVILLE, TN, August 6th – Today is National Fresh Breath Day and this year, DenTek’s™ Orabrush will be dancing around the topic of bad breath, literally. Throughout the day today, Morgan the Tongue will be sharing his words of wisdom on Orabrush’s social media channels and his friends, the dancing tongues will be performing and handing out samples in an effort to help rid the world of bad breath once and for all.
Catch them today: Thursday, August 6th in New York City at 53rd and Broadway at 9am, 10am and 12:30pm.

According to a nation-wide survey conducted by DenTek and Bryant Research, bad breath is a bigger turn off than non-stop talkers, unstylish dressing or being shy. And, did you know that 90% of bad breath actually comes from a bacteria infested tongue? DenTek’s Orabrush tongue cleaner is proven to help eliminate bad breath causing bacteria as it cleans deep into the crevices of your tongue to loosen and remove stinky “bad bacteria,” helping to cure bad breath.

“We really wanted to educate our consumers about the importance of fresh breath on your overall oral health, but in an untraditional way, something to really grab their attention and our friends, the dancing tongues do just that,” said Rachel Scharfman, Brand Director at DenTek. “Beyond the physical, there are a lot of oral health concerns including gum disease and bacteria that come from not having a healthy mouth and it is our job as the #1 tongue cleaning brand to help the world have fresher breath and improve their up-close confidence ,” said Scharfman.

Using its 30-plus years of experience developing innovative oral care products, DenTek and its latest acquisition Orabrush continue to promote healthy oral care hygiene for the entire family. “A confident and healthy smile is very important to our consumers and today is just the first example of raising awareness of the importance a clean tongue has on your breath.” Please continue to follow the brand and our dancing tongues across the country as they visit college campuses with the DenTek tooth fairy squad this fall! #FreshFlashDance @Orabrush @Dentek.

About DenTek
DenTek is a worldwide leader in innovative oral care products including floss picks, interdental brush cleaners, dental guards for nighttime bruxism, disposable dental picks, braces care and dental repair. DenTek products are available in over 30 countries worldwide and in retail stores nationwide including Walmart, Target, Walgreens, CVS, Rite Aid and Kroger. Visit or for more information.

About Orabrush
Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush ( is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels using their “Reverse Marketing Model.” With over 38 million YouTube channel views and more than 280,000 Facebook fans, the brand has launched into more than 100 countries in the past year online. Orabrush is the third most-subscribed sponsor channel on YouTube (behind Old Spice and Apple) and is rapidly expanding to retail stores in 9 countries and more than 10,000 retail outlets to meet the needs of engaged consumers globally.

Press Contact

Contact: Carolanne Coviello
(212) 979-8884